Power Privacy Statement

Version: January 24, 2024


ResidentShield Power, LLC and its affiliated entities (“Supplier”) is committed to protecting the privacy of individuals and achieving and maintaining the trust of our customers (“Customers”) and other users of and visitors to Supplier websites (collectively, “Visitors”). Central to this mission is providing a robust security and privacy program that carefully considers data protection matters across the suite of products and services offered by Supplier (“Supplier Services” or “Services”), including data stored by Supplier on behalf of its clients and their customers in connection with our Services (“Client Data”), and with respect to “personal information” as defined by applicable data protection law, including (as applicable) the: (i) California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (“CCPA”); (ii) Colorado Privacy Act; (iii) Connecticut Data Privacy Act; (iv) Texas Data and Privacy Security Act; (v) Utah Consumer Privacy Act; and (vi) Virginia Consumer Data Protection Act (collectively, “Data Protection Law”).


Web Sites Covered


This Privacy Statement describes our privacy practices regarding information we collect from individuals (“you” or “your”) who visit www.residentshield.com, associated Supplier microsites, and any other Supplier-controlled websites that link to this Privacy Statement (collectively, the “Supplier Sites”). This Privacy Statement covers information we collect from individuals who visit the Supplier Sites and/or interact with us in other ways. When we collect personal information on the Supplier Sites, certain additional disclosures that are specific to the context of our collection and use of the information being collected (e.g. a registration page or web form), may be provided to you. For the avoidance of any doubt, we will adhere to those commitments and any such additional privacy policies or statements are hereby incorporated into this Privacy Statement.


IMPORTANT: THIS PRIVACY NOTICE DOES NOT APPLY TO CLIENT DATA. Supplier’s confidentiality/privacy and other obligations with respect to its Services and Client Data (which is data collected and controlled by Supplier Clients as part of Supplier’s cloud services), are governed solely by the agreements under which the Services are provided to our Clients. The traditional licensees of Supplier Services are residential and commercial real estate property owners and property managers (again, collectively, as used in this Privacy Statement, “Supplier Clients” or “Clients”).


If you have any questions about the data practices of a Supplier Client that uses Supplier Services to process your personal information, please contact the Supplier Client directly. To reach out to your property manager, simply look up your apartment community on RentCafe by choosing your city, then searching by property name. When you have found the apartment community, you can use the phone number or email address listed to contact the property manager.


Web Sites Not Covered


Some Supplier Services enable Supplier Clients to create websites and applications of their own that run on the Supplier platform. The terms of service and privacy statements or notices of the Supplier Client govern such websites.  If you submitted personal information to a Supplier Client-controlled website or application (e.g. property branded RentCafe resident portals) and you wish to exercise any rights you may have to access, correct, amend, or delete such data, please inquire with the Supplier Client directly.


The Supplier Sites may contain links to other third-party websites. The information practices or content of such other websites is governed by the privacy statements or notices of such other websites. Supplier encourages you to review the privacy statements or notices of such other websites to understand their information practices.


Data Protection Law


You may have certain rights with respect to personal information, as set forth in applicable Data Protection Law.  This “Rights of Individuals” section of this Privacy Statement addresses those rights apply to information covered under applicable Data Protection Law, including the right to request information about the personal information we collect and share and to request access to and deletion of such information consistent with the provisions of the law.


Privacy Laws of Other Territories


This Privacy Statement is made under the privacy laws of other territories not described above, to the extent they are applicable.


Rights of Individuals


Rectifying Personal Information Submitted on Supplier Sites


If we have collected and processed your personal information based on your consent, you can withdraw your consent at any time by contacting us using the Privacy Feedback form. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.


Visitors who wish to correct, update, change, or erase the personal information they submit on certain Supplier Sites should be able to go back to the applicable registration page or web form to edit their user or organization record. However, some of the information voluntarily submitted that is not personal information, such as a response to a poll or a survey, is typically aggregated and thus not correctable, updatable, changeable, or erasable. For additional information or problems accessing your information from such page, call us at +1 (805) 699-2040, or contact us using our Privacy Feedback form.


Your Right To Request Disclosure of Information We Collect And Share About You


Supplier is committed to ensuring that you know what information we collect about you.  You can request the following information from us, with respect to personal information we have collected:


    • The categories of personal information we have collected about you.
    • For each category:
        • The categories of sources from which we collected the personal information
        • The business or commercial purposes for which we collected the personal information
        • The categories of third parties with which we shared the information
    • The specific pieces of information we collected about you


Supplier will respond to such requests if required by law, in which case the response will cover the 12-month period preceding our receipt of the request.


Your Right To Request the Deletion of Personal Information We Have Collected


Upon receiving a deletion request covered by applicable Data Protection Law with respect to Supplier Sites or Services, Supplier will delete the personal information we have collected about you, except for where we have a legitimate business purpose to retain such information, or situations where specific information is necessary for us to: provide you with a good or service that you requested, perform a contract we entered into with you, maintain the functionality or security of our systems, or comply with or exercise rights provided by the law. The law also permits us to retain specific information for our exclusively internal use, but only in ways that are compatible with the context in which you provided the information to us or that are reasonably aligned with your expectations based on your relationship with us.


We Do Not Sell Personal Information


Supplier does not and will not sell personal information to third parties and has not sold personal information within the last 12 months.


We Are Committed To Honoring Your Rights


If you exercise any of the rights explained in this Privacy Statement, Supplier will continue to treat you fairly.  In particular, this means that if you exercise any rights under this Statement, you will not be denied or charged different prices or rates for goods or services, or provided a different level or quality of goods or services than others.


How Supplier Will Respond to a Request to Exercise Your Rights


For individual rights requests covered by the CCPA, Supplier will provide a substantive response to your request generally within 45 days from when we receive it, although it may take longer under certain circumstances.  For individual rights requests covered by other applicable laws, Supplier will provide a substantive response within the timeframe set forth in such law.  In some cases, the law may allow us to refuse to act on certain requests.  When this is the case, we will endeavour to provide you with an explanation as to why.


We may ask you for additional information to verify your identity for purposes of responding to a request you have made.  If Supplier is unable to verify your identity with the degree of certainty required, we will not be able to respond to the request.


You may designate an agent to submit requests on your behalf.  For requests covered by the CCPA, the agent can be a natural person or a business entity that is registered with the California Secretary of State.   If you would like to designate an agent to act on your behalf, you and the agent will need to comply with our agent verification process.


Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney.  Any such requests will be processed in accordance with the applicable law pertaining to powers of attorney.


How to Make a Request to Exercise Your Rights


To exercise any of the rights above, or to ask a question, contact us at (800) 866-1124, using our Privacy Feedback form.


Your California Privacy Rights Regarding Direct Marketing


As stated elsewhere in this Privacy Statement, and in accordance with California Civil Code section 1798.83, Supplier does not disclose personal information collected on the Supplier Sites to third parties for their direct marketing purposes. (California Civil Code section 1798.83 permits users of a website that are California residents to request certain information regarding the disclosure of personal information to third parties for their direct marketing purposes).


Information We Collect


Information that you provide voluntarily: Supplier Sites offer various ways that individuals may contact us, such as through form submissions or phone, in order to inquire about our company and services. For example, when creating an account, participating in a survey, making a purchase, expressing an interest in obtaining additional information about Supplier or our Services, subscribing to marketing or otherwise contacting us, Supplier collects personal information from you. We may also collect information from you via a phone call with one of our representatives.


The personal information we collect may include:


    • contact information (such as your name, address, telephone number and email address) as well as the nature of your communication;
    • professional information (such as your company name, job title, company address);
    • marketing information (such as your contact preferences, source/campaign);
    • customer information (such as account numbers, historical usage data, billing determinants and payment and credit history data, lease information); and
    • any information you choose to provide to us when completing any ‘free text’ boxes in our forms (for example, web form or bot interaction).


Information we collect automatically: When using a Supplier Site, certain information is automatically collected by most browsers or through your device (such as your IP address, your operating system, your browser, device information, unique device identifiers, mobile network information, request information (speed, frequency) and information about how you interact with a Supplier Site and other websites). Some of this information is collected using cookies and similar tracking technology, as explained in the “Cookies” section below.


Information we collect from other sources: In order to enhance our ability to provide relevant marketing, offers and services to you and update our records, we may obtain information about you from other sources, such as public databases, data providers, social media platforms, as well as from other third parties. This information may include:


    • mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), IP addresses, social media profiles, LinkedIn URLs and custom profiles, for purposes of targeted advertising, delivering more relevant email content, event promotion and profiling; and
    • updated delivery or payment information used to correct our records; purchase or redemption information; and customer support and enrollment information.




Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. As is common to many online services, our Services may make use of the following third-party cookies to collect certain data directly from end-user browsers for the purposes described in this Privacy Statement (see the Section “Information we collect automatically” above for further information).


Google Analytics: This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Further information on how Google collects and uses this data can be found at www.google.com/policies/privacy/partners/.


Google Doubleclick: This website uses cookies by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.


Facebook: This website uses cookies from Facebook to deliver relevant advertisements.


Microsoft: This website uses cookies by Microsoft to enable user tracking across Microsoft domains.


Do Not Track


Some features of the Supplier Sites do not respond to browser do not track signals.


How We Use Information We Collect


We use the information we collect or receive (alone or in combination) to:


    • To respond to your inquiries and fulfill your requests, such as to send you requested materials and newsletters, as well as information and materials regarding our products and services.
    • To send administrative information to you, for example, information regarding the Supplier Sites and changes to our terms, conditions, and policies.
    • To send you marketing communications, including via email and SMS in compliance with applicable laws and in accordance with your preferences, that we believe may be of interest to you.
    • To personalize your experience on the Supplier Sites by presenting products and offers tailored to you.
    • For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying the Supplier Sites and our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
    • As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.


Our legal basis for collecting and using the information and personal information described in this Privacy Statement will depend on the information or personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you where we need the personal information to perform a contract with you, where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms, or where we have your consent to do so. Typically, our legitimate interests include: (i) providing, improving and personalizing the Supplier Sites and Services; (ii) managing our relationship with you; and (iii) conducting our marketing activities. In some cases, we may also have a legal obligation to collect personal information from you.


Additional Information About How Supplier Shares Your Personal Information


We do not rent or sell personal information.


We may disclose personal information to third parties to assist us in performing the Services, including payment processing for any applicable fees associated with an event or transaction. These third parties have access to the information you submit only to perform these tasks on our behalf.


Public Forums and Customer Testimonials


Supplier may provide bulletin boards, blogs or chat rooms on Supplier Sites. Due to the nature of the Internet, any information or personal information you choose to submit in such a forum may be read, collected or used by others who visit these forums, and may be used to send you unsolicited messages. Supplier is not responsible for any information or personal information you choose to submit in these public forums.


Supplier may post a list of clients and testimonials on Supplier Sites that contain information such as client names and titles. In such cases, Supplier obtains the consent of each such person prior to posting any information on such a list or posting testimonials.


Information We Share


Supplier Clients


Supplier is a service provider to Supplier Clients and may transfer or exchange your personal information with Supplier Clients for the purposes described in this Privacy Statement.


Service Providers


As described above, Supplier may share your personal information with contracted service providers so that these service providers can provide services on our behalf. Supplier does not share, sell, rent or trade any personal information to or with third parties for their promotional or marketing purposes.


Supplier Affiliates


Supplier may share your personal information with affiliates of Supplier for the purpose of any necessary collaboration.


Supplier Successor


Supplier may share your personal information with a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Supplier’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Supplier about our Visitors is among the assets transferred.


Compelled Disclosure


Supplier reserves the right to use or disclose information and personal information provided on the Supplier Sites if required by law or if Supplier reasonably believes that such use or disclosure is necessary to protect Supplier’s rights and/or to comply with a judicial proceeding, court order or legal process.


International Transfer of Information


To facilitate Supplier’s global operations, Supplier may store, transfer and access the information and personal information you submit on the Supplier Sites around the world, including the United States, Canada and other countries in which Supplier or its third-party service providers have operations.


If you are using the Supplier Sites or Service from outside the United States, please be aware that your information may be transferred to, stored, and processed by Supplier in our facilities and by those third parties with whom we may share your personal information, in the United States and other locations where we have offices. These countries may have data protection laws that are different to the laws of your country. This Privacy Statement shall apply even if Supplier transfers such information or personal information to other countries. By contacting us through our web form or providing information or personal information to us on any Supplier Sites in any other context, you consent to the transfer of your information and personal information among these facilities, including those located outside your home country.


Communications Preferences


Supplier offers Visitors who provide contact information a means to choose how Supplier uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of Supplier’s marketing emails. Additionally, you may specify your communications preferences using our Privacy Feedback form.


Children Under the Age of 16


Supplier Sites are not intended for children under 16 years of age. No one under age 16 may provide any information to, or on, any Supplier Sites. We do not knowingly collect personal information from children under 16, nor do we sell the personal information of children under 16. If you are under 16, do not use any Supplier Sites, and do not provide any information via any Supplier Sites. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that data. If you believe any Supplier Sites may have collected personal information from or about a child under 16, please contact our Legal Department at +1 (805) 699-2040.


Data Retention


Supplier retains the personal information we receive on the Supplier Sites or through providing Supplier Services for the duration of your relationship with Supplier, and where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements, to enforce our agreements or comply with our legal obligations). Retention periods may be extended if we are required to preserve your personal information because of litigation, investigations and other similar proceedings, or if a longer retention period is required or permitted by applicable law.


When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such data. If this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.




Supplier is committed to protecting the security of any personal information you provide to us.  Supplier uses appropriate administrative, technical, and physical security measures to protect any such information you submit. Despite these protections, no electronic transmission over the Internet or information storage technology can be guaranteed to be completely secure, so you should take appropriate precautions before deciding what information you send us in this way.


Changes to this Privacy Statement


Supplier reserves the right to change this Privacy Statement from time to time. Your continued use of any Supplier Sites after we make changes is deemed to be acceptance of those changes, so please check this Privacy Statement periodically for updates.  If we make a material change in the way we use or share your personal information, we will provide notice that our policy has changed on this site.


Accessibility Policy


Supplier is committed to ensuring that our communications, including our website, are accessible to people with disabilities.  This website is designed to meet content accessibility guidelines.  To make accessibility-related requests or report barriers, please contact us at (800) 866-1124 or contact us using our Privacy Feedback form.


Contacting Us


If you have any questions about this Privacy Statement, or you would like to exercise any of your rights, please let us know by contacting us using any of the methods below:


By phone: +1 (805) 699-2040 / 1 (800) 866-1124
By web form: Privacy Feedback
In writing at: Attention – Privacy Manager, 430 S. Fairview, Santa Barbara, CA 93117, USA